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DIGITAL BUSINESS TRANSFORMATION:
CLOSING THE GAP BETWEEN AMBITION AND REALITY

According to Gartner*), “Enterprises plan to both optimize and transform their business models using digital technologies and approaches. However, progress toward realizing these ambitions is slow. Only a small number of organizations have been able to successfully scale their digital initiatives beyond the experimentation and piloting stages.”

Report Key Findings

  • "Enterprises plan to both optimize and transform their business models using digital technologies and approaches. However, progress toward realizing these ambitions is slow. Only a small number of organizations have been able to successfully scale their digital initiatives beyond the experimentation and piloting stages. The potential for disruption from new market entrants remains a major concern for many enterprises as a result of this lack of progress."
  • "Organizations with transformation ambitions are using both adaptive and disruptive platform business models, although the adaptive models are more common. Top performers, on the other hand, are more likely to adopt disruptive new platform business models as well as adapting their existing business models. They are also more likely to use platform business models externally."
  • "Business ecosystems are key to realizing the enterprise's digital ambition but they are not being used to their full potential."
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*) Gartner, Digital Business Transformation: Closing the Gap Between Ambition and Reality, Ian Cox, Kristin Moyer, 18 June 2018. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is issued herein with permission. All rights reserved.